Apple Vision Pro will have a ‘limited drop,’ sell out quickly, within minutes, says analyst

Apple Vision Pro will have a 'limited drop,' sell out quickly, within minutes, says analyst

Apple will only ship a very limited number of its upcoming mixed reality headsets, the Apple Vision Pro when it launches. Analyst Ming-Chi Kuo estimates that Apple plans to produce 60,000 to 80,000 units for the first shipment, because of which, it will be sold out in minutes

Apple’s new wearable computer, the Apple Vision Pro, might sell out quickly after its release next month, according to an analyst. The company recently shared that the headset will be in US stores on February 2, following a two-week preordering period.

The pricey mixed reality device will operate on a new system called visionOS, designed for immersive experiences on the Apple Vision Pro.

Analyst Ming-Chi Kuo estimates that Apple plans to produce 60,000 to 80,000 units for the initial shipment of the Apple Vision Pro. Due to the limited supply, Kuo predicts a rapid sell-out shortly after the device’s launch on February 2.


Although the Vision Pro has a high price tag of $3,499 in the US, Kuo notes that Apple hasn’t clearly defined the product’s purpose and main uses.

The device was briefly showcased at WWDC 2023, demonstrating capabilities like viewing photos, making FaceTime calls, watching movies, working, and browsing the Internet.

According to Kuo, Apple’s innovative technology using sensors and cameras during the presentation gave users the impression they could “control the user interface with their mind.” This, along with the loyalty of heavy Apple product users, could contribute to a quick sell-out after the release.

The Apple Vision Pro, revealed at WWDC 2023, features high-resolution dual Micro-OLED displays supporting augmented reality (AR) and virtual reality (VR) content. It includes Apple’s EyeSight technology for a visual representation of the wearer’s eyes in AR mode.

The Vision Pro runs on Apple’s M2 chip with a new R1 chip based on the second-generation M-series processor, incorporating five sensors, 12 cameras, and six microphones.

For spectacle wearers, optional Zeiss optical inserts are available. However, there’s no official word from Apple about plans to release the headset in other markets, including India.

(With inputs from agencies)